Why Your Social Media Accounts Should Be Secured (1 minute read)

Article author
Betty Fleming
  • Updated

Social media is a critical tool for most campaigns and organizations. It provides opportunities to interact with supporters, convey key messages, fundraise, and advertise. Engaging in posts and attending live online events are now essential elements of retail politics.

Successful social media efforts require constant engagement with the platform. Therefore, campaigns frequently have multiple people—staffers and volunteers—managing pages, posting information, and responding to comments by potential voters and supporters.

Unfortunately, social media platforms are also used in nefarious ways. Bad actors can try and hack social media accounts and post false and/or misleading information appearing to come directly from the campaign.

They can also comment with links to bad information or phishing sites, try and agitate supporters through comments, and more. 

Campaigns need to balance the good that comes from the reach and engagement of social networks while protecting against the risks.

The links below will detail the best way to protect each type of social media account commonly used in the campaign world.

How to: Protecting Facebook, Protecting your Instagram Account (1 minute read) Securing your Social Media Accounts with Block Party, Protecting your TikTok Account (1 Minute Read), Advanced Protection for Facebook and Instagram

 

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